Hi! I’m Nikki Michelsen. 

I’m a former founder and operator with 8+ years scaling consumer brands across the UK and US. I thrive in fast-moving environments, especially with brands looking to disrupt traditional categories and do things differently. My last company, ohne, built a community of 450k+ women, launched 10+ innovative products, and led industry-challenging campaigns that shifted the conversation in women’s health

Most recently, I was COO at an 8-figure wellness brand called Sweet Bee Organics, leading operations through a 4x revenue growth phase across UK and US markets.

Now, I support founders as a fractional partner across growth, strategy, and operations — bringing structure, momentum, and sharp execution. I don’t just help you think bigger — I help you actually get it done.

I work with visionary founders to help them build impacful businesses. If you’re looking for a strong operator that can jump into your business, act as your strategic co-founder and provide real tangible results - let’s talk.

Want to work together?

  • Sometimes, all you need is fresh eyes. Someone who can hold the big picture, ask the right questions, and help make space for what’s next. I help you focus on growing revenue and building a strategy that’s sustainable.

  • I’ve scaled consumer brand operations from 0 to over £10M in revenue. I help founders bring structure to scale — turning big-picture goals into clear operational plans, strong teams, and sustainable growth. I specialise in early-stage chaos, bridging strategy and execution to create calm, focused momentum.

  • Think of me as your strategic co-founder. I can lead important projects that live outside of business as usual, where you need a strong generalist to step in. Think NPD, expansion into new markets, creative strategy + more.

  • I’ve been through all of the highs and lows of entrepreneurship - including the dreaded closing down of your own business. Being a founder can be lonely without the right support system - if you are a founder or senior ops leader in the messy middle, hit me up. I typically take one 2-3 of these engagements per quarter.

  • Just need someone to act as a trusted thought partner? I offer 1 hour sessions to navigate problems or overcome challenges as they come up.